Krista Smith

Meet Krista

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Followed by Damir C, Mohamed S, and Christian D

5 following10 followers

I specialize in brand strategy for beauty, fashion, and lifestyle brands with culturally relevant positioning built for lean teams to execute. With seven years in marketing operations, I understand the gap between strategy and implementation. I develop positioning frameworks, messaging architecture, and go-to-market roadmaps that account for real team capacity and budget constraints.