Designing the physical hangtag for Sillanwali — a 300-year-old naqshi lacquer woodcraft brand from Punjab. Two directions, same hand-vectored rosette motif, opposite instincts. Which one would make you flip the tag over to read the story?
Design isn’t just planning and arranging.
It’s the slight oddity that creates the extra buzz.
Good or bad — nothing is certain.
It’s the process that makes the experience worth enjoying.