Designing the physical hangtag for Sillanwali — a 300-year-old naqshi lacquer woodcraft brand from Punjab. Two directions, same hand-vectored rosette motif, opposite instincts. Which one would make you flip the tag over to read the story?
We build our own products with a small team and keep every step written down, so the work stays checkable. Here is a look at the process behind our Apne, Sillanwali and Boring Education visuals.