Designing the physical hangtag for Sillanwali — a 300-year-old naqshi lacquer woodcraft brand fro...Designing the physical hangtag for Sillanwali — a 300-year-old naqshi lacquer woodcraft brand fro...
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Designing the physical hangtag for Sillanwali — a 300-year-old naqshi lacquer woodcraft brand from Punjab. Two directions, same hand-vectored rosette motif, opposite instincts. Which one would make you flip the tag over to read the story?
Two cuts of the same opener for Pletor 2.0. Same copy, same timing, different composition.
In the first one the words sit at opposite corners and the product cards drift in loose. In the second the cards arrive as tight stacks and the words swap corners.
I keep going back and forth on which one reads faster.
2 for me. The tight stacks give the eye one clear place to land, so the message reads quicker. The loose drift in 1 looks beautiful but I found myself chasing the cards a bit