Pinkies — Visual Brand Identity for a Women's EV Scooter Brand
kaleemullah kalyar
Pinkies makes electric scooters for women in dense cities. The category tends to talk to women in one of two ways: shrink it, or paint it pink. Neither one is a brand. This is the identity system I built instead — one monogram, one typeface, one pink, applied end to end across product, packaging, social, web and print.
Confidence Without the Condescension
Not a Smaller Scooter. A Better One.
One Mark That Works at Every Size
Built on a Grid, Not a Whim
Three Weights of Presence
Pink Carries the Brand. Everything Else Gets Out of Its Way.
One Typeface, Used With Discipline
Instagram Is the Brand's Front Door
A Website That Sells the Feeling First
The Box Does the Talking on the Shelf
A PDF System Anyone on the Team Can Fill In
Small Surfaces, Same Discipline
The Rules That Keep It Consistent
Ready to Build a Brand That Holds Up Everywhere?
Available for brand identity work — logo systems, colour and type, packaging, social and the guidelines that keep it all consistent.
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Posted Aug 5, 2026
End-to-end identity for a women's EV scooter brand: monogram, colour, type, packaging, social, web and PDF templates, built as one system.
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