Design isn’t just planning and arranging.
It’s the slight oddity that creates the extra buzz.
Good or bad — nothing is certain.
It’s the process that makes the experience worth enjoying.
Designing the physical hangtag for Sillanwali — a 300-year-old naqshi lacquer woodcraft brand from Punjab. Two directions, same hand-vectored rosette motif, opposite instincts. Which one would make you flip the tag over to read the story?