Launch Dealer SA β Midrand, Gauteng, South Africa π§
Problem solved: every tool sale started with ~15 WhatsApp messages ("Which scanner fits my trucks? Can I see it Saturday?"). Now workshops get matched to the right tool and book a demo with the demo unit reserved in about 90 seconds, with zero staff messages.
THE BUSINESS & ITS QUIRKS
A diagnostic tool dealer with a showroom at Midrand Motor City. One salesperson, one after-sales technician, and only ONE heavy-duty truck demo kit. Out-of-town truck workshops drove 2 hours to find the kit already out. Saturday half-day, month-end rush, no-shows.
CUSTOMER SIDE
4-question Tool Match: AI recommends 2 real products from their catalogue, including what each won't do
Live availability in SAST that reserves the demo unit, not just the time
AURA is a luxury fragrance website concept built around softness, atmosphere, and product storytelling.
The goal was to make the perfume feel almost weightless β combining dreamy skies, delicate pastel tones, translucent UI elements, and an oversized product visual to create an emotional first impression.
Special attention was given to:
β’ a product-focused hero that makes the fragrance the main visual anchor
β’ soft glassmorphism cards for fragrance notes, pricing, and product details
β’ an airy pastel palette inspired by clouds, light, and floral notes
β’ elegant typography that adds a premium editorial feel
β’ a fragrance selector that introduces different scents without distracting from the hero
β’ clear product discovery and shopping actions
β’ a mobile experience that keeps the same immersive visual atmosphere
β’ a lightweight mobile menu with product discovery and social touchpoints
The result is a soft, premium digital experience that combines luxury storytelling with clear e-commerce functionality.
Looking to create a distinctive website for your beauty, fragrance, or lifestyle brand? Letβs create something memorable β¨
I created this 5-slide Instagram campaign for GO CRAZY, a fictional contemporary accessories brand focused on handbags and jewelry.
I created the campaign for a real fashion brand clean, confident, editorial, and wearable. I focused on product storytelling, strong typography, natural photography, and a consistent visual identity across each slide.