From Default to Deliberate — An AI Design Critique . A structured before/after case study demonstrating how to diagnose and correct common AI-generated design failures
NURU TEA — One System, Three Intensities .A packaging system for a three-variant tea brand where structure and typography stay identical and only color and a single botanical mark differentiate each SKU.
Meridian — Making Complexity Legible . A corporate identity and communication system built for a consultancy whose actual product is clarity — so the design had to demonstrate it.
HOOPVERA — A Basketball Identity Built From the Court Itself . A typography-led sports identity system that draws its entire graphic language from real basketball court geometry instead of an invented mascot.