From Default to Deliberate — An AI Design Critique . A structured before/after case study demonst...From Default to Deliberate — An AI Design Critique . A structured before/after case study demonst...
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From Default to Deliberate — An AI Design Critique . A structured before/after case study demonstrating how to diagnose and correct common AI-generated design failures
The pair makes a point that is easy to miss: the AI default isn't ugly, it's that every element is emphasized, so nothing is - and the fix is a hierarchy decision rather than a taste one. Which failure did you find hardest to name in a way a client could actually act on, the type hierarchy or the spacing?
Definitely the spacing. Type hierarchy is usually easier to point out because you can show exactly what needs to lead. Spacing feels more subjective to clients, even when it’s actually creating the same “everything is emphasized” problem.
Jordan Racing concept.
What if Jordan Brand launched its own racing team? We imagined the full launch, from the Speed Demon campaign and posters to a telemetry inspired website, racing streetwear and a flagship research facility. Basketball heritage meets Formula 1 speed.
Designed by Studio /03
Concept project, not affiliated with Nike or Jordan Brand.
Art Direction, Brand Identity, Campaign Design, Web Design, Poster Design, Apparel Graphics, Motorsport, Concept
Love the concept! The rectangular N feels more architectural and stable, which fits interiors. Hexagonal feels too techy. The unrolled film idea is brilliant - green for eco is perfect. I'd vote rectangular for this brand. Great work! 👏