I tried to create a logo concept for a pistachio spread brand using Recraft Logo Maker.
After answering a few questions about the brand and going through several variations, I finally landed on a logo that felt right and captured the fun, fresh personality I had in mind.
But I didn't want to stop at just the logo.
I took it a step further by exploring how the identity could come to life through product packaging and a branded mailer box.
A quick process video is included in the comments.
That dark green wordmark really pops against the pistachio yellow. I like how it can carry the whole mailer lid while the jar label has room for the little illustrations.
i feel like it lacks something. The logo itself isnt really the problem, its really cute. But if you want the whole identity to work, you have to create a brand world:)
Surprisingly good! I love that there's back and forth between the model and your ideas. The initial mockups were quite standard, but I think you elevated it in the end!
Treating the handwritten title as part of the artwork rather than a label on top is the right call. Email designers fight the same battle with hero images: text baked into the picture looks great until an inbox blocks images. Which came first for you, the lettering or the collage?
That side with all the competitor logos in one grid is the slide I'd steal for a client presentation. Nothing explains "why this direction" faster than showing the sea of sameness first. The navy seal wins easily after that.