Estetik Pro Rebrand
Earlier this year, after giving a branding lecture for the Estetik Pro community, I was invited to redesign their visual identity.
Estetik Pro brings together female founders of salons and companies providing professional beauty services, so the new identity...
Some of the strongest Meta creatives I’ve designed are not the ones I’d call the most visually restrained.
Working closely with Nutrafine, I’ve created 200+ Meta ad creatives across several European markets. And one thing became very clear: performance design has to respond to...
Can a habit tracker feel like a brand experience, not just a table?
For Nutrafine’s corporate gifting, each month is tied to one SKU, using the same colour as its packaging. It’s more colour than I would usually choose, but the depth of the palette, white linework and typography...
Fintech for agriculture doesn’t have to look earthy, heavy or industrial.
With Fluna, the goal was to create something more premium, distinctive and forward-looking, while still feeling relevant to the market it serves.
What I value most about this project is its longevity. I...
Designers, a client is buying into your taste, not just your ability to execute.
This project was about extending an existing brand into a new tech product, without losing the visual DNA that already made it distinctive.
The moodboard became part of the sell: proof that I...
