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Designers, a client is buying into your taste, not just your ability to execute.
This project was about extending an existing brand into a new tech product, without losing the visual DNA that already made it distinctive.
The moodboard became part of the sell: proof that I understood the brand, but also that my own aesthetic judgment was refined enough to carry that legacy forward.
I can’t share the full moodboard yet as the project is not public, but this part of the process reflected an important part of my design philosophy. And I wanted to share it with you.
Because, that’s what I believe moodboards really do in design bussiness. They make taste visible, and show what to preserve, what to evolve, and how far to push.
As execution becomes faster, taste and creative judgment only become more valuable.
#BrandDesign #CreativeDirection #VisualIdentity #BrandStrategy #ArtDirection
The network for creativity
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BEYOND CAPSULE — Brand Identity, Packaging & Art Direction
Know what is inside.
An independent identity for a fictional US-market supplement line, developed from the information on the label outward.
The starting point was a nutraceutical brand with a futuristic aesthetic. The challenge was to explain its composition and formats without making that aesthetic stand in for evidence of results.
01 / Collection and detail.
The line presents ashwagandha root powder in two formats: capsules and powder. Format, ingredient and quantity lead the reading order. Yellow-green identifies capsules; lavender identifies powder. The palette carries through the label bands, lids, colored capsule halves and scoop. Names and numerical codes support recognition alongside color.
02 / From 3D to packaging.
The jars and accessories were built in Blender around that identification system. One half of each capsule is colored, while the other is transparent. The label hierarchy moves from the front panel into Supplement Facts, suggested use and supporting information. The second board pairs original 3D renders with the flat label artwork so the packaging can be read as a designed object, not only as a campaign image.
03 / Editorial and applications.
The same structure extends to a digital entry screen and A5 product sheets. The studio campaign explores the collection through low angles, top views, macro textures and a capsule held between fingers. Product references guide the AI-assisted images, with selection focused on consistency of color, packaging and scale. The accompanying 20-second film animates the selected stills and typography, with an original instrumental soundtrack.
Creative direction, visual identity, packaging, 3D and art direction: Mauricio Pontual / MP House Studio.
Tools: Blender and Higgsfield. Motion assembled in Higgsedit.
Self-initiated concept; not commissioned. Fictional brand and product specifications. AI-assisted editorial imagery based on original 3D packaging. No product efficacy or market results are claimed.
I love how you pair the colors
I created these futuristic earring concepts in Midjourney, then packaged them into a clean case-study layout — cutouts, numbering, material callouts — ready for a lookbook or pitch deck.
Love this!
Launched this yesterday 🏈
Experience it for yourself: http://jjettas.com/
HIS VISOR IS A VIDEO WTFFFFFFFFF!
Someone call AWWWARDS