Estetik Pro Rebrand: A Contemporary Visual IdentityEstetik Pro Rebrand: A Contemporary Visual Identity
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Jovanka Dorovic
• 2d
Estetik Pro Rebrand
Earlier this year, after giving a branding lecture for the Estetik Pro community, I was invited to redesign their visual identity.
Estetik Pro brings together female founders of salons and companies providing professional beauty services, so the new identity needed to feel more polished and contemporary while still working for a very diverse professional community.
It was a relatively small rebranding project, but one that quickly grew into a much wider visual system.
This week, the new identity was brought to life at their annual congress, and I’ll share more of the event branding and how we translated the rebrand across the full conference experience in the next posts.
And maybe I should share the before & after too 👀
#Rebranding #BrandDesign #VisualIdentity #CreativeDirection #EventBranding
Jovanka's avatar
Jovanka Dorovic
• 2d
I wanted to move away from the generic, ultra-clean digital aesthetic and create something that felt right for Estetik Pro’s actual audience.
The identity is intentionally feminine, elegant and expressive, while still flexible enough to work across digital and print. Good...
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