Joao Paulo Bastos

Meet Joao Paulo

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I design brand identities, packaging systems, and motion content for companies in wellness, CPG, healthcare, and lifestyle.

Over 7+ years I've worked with brands like Yakult, Sunstar GUM, Sherwin-Williams, Equaliv, Groupe SEB, Giraffas, and Roldão Atacadista, creating everything from visual identity systems and product packaging to campaign materials, logo animations, and video production.

My process is research-first: I study the market, the consumer, and the competitive landscape before touching a pixel. The goal is always positioning that holds up, not decoration.

I also direct and produce video content, from concept and filming to editing and sound design. Recent work includes a full music video production shot on iPhone with 3D environments and VFX.

If you need a brand that looks like it belongs next to the leaders in your category, let's talk.