José Tovar

Taste test for an audio studio in Bogotá. We explored two hero directions for a team producing podcasts and handling audio post-production. Both push the brand differently, so I’d love your take: which one feels stronger, Dark Option or Colorful Option?

Redesigning Senses started with one question:

How can a wellness brand feel trustworthy without feeling clinical?

The answer became a system built around contrast: precise typography and packaging, paired with tactile photography, natural textures, and motion.

A first glimpse of Senses, a skincare rebrand I’ve been working on. Here's a few highlights from the identity, packaging and art direction.

There’s still more to reveal. Full project coming soon.

An early taste of Senses, a skincare identity built around the shift from overstimulation to comfort. The system pairs a fluid wordmark with clinical typography and an olive-glass form designed to feel precise, tactile, and quietly luxurious.

For this Hydration Serum study, I...