“A splash of life in a summer landscape.” For the #FLORAMuseumChallenge, I brought together two Vincent van Gogh paintings from The Met’s public domain collection: Self-Portrait with a Straw Hat and Wheat Field with Cypresses. https://www.metmuseum.org/art/collection/search/436535 https://www.metmuseum.org/art/collection/search/436532 I have always wondered what it would feel like for Van Gogh to step inside one of his own paintings. Not simply to visit it, but to finally live within the beauty and peace he created for everyone else. His self-portrait shows a young artist determined to improve, even when he could not afford a model. Just two years later, he painted Wheat Field with Cypresses, which he considered one of his best summer landscapes. He described its cypresses as “a splash of black in a sunny landscape.” That line became the emotional center of my piece. It felt like more than a description of the painting. It felt like a reflection of his life, carrying so much darkness while still creating something full of color, movement, and light. Using Flora AI, I imagined him entering that landscape and slowly becoming part of it. A version of paradise where he is no longer restless or fighting to be understood. A place where he can finally see that his work survived, that it mattered, and that the world eventually saw what he was trying to show us. He never received that peace or recognition during his lifetime. This is my small way of giving it to him. 🌾

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Senses — Brand Identity Redesign

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A first glimpse of Senses, a skincare rebrand I’ve been working on. Here's a few highlights from the identity, packaging and art direction. There’s still more to reveal. Full project coming soon.

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Autip — Brand Identity Design

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José Tovar

Creating what matters, for brands with vision.