José Tovar's Work | Contra
Work by José Tovar
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José Tovar
Creating what matters, for brands with vision.
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Bogota, Colombia
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Bogota, Colombia
114
I’ve been exploring motion and design for Gambo Café's hero: a danish pastry / colombian beans café in Copenhagen... and I ended up liking both concepts for completely different reasons. Now I genuinely can’t decide which direction feels stronger! Which one would you choose, 1 or 2? Feedback is always appreciated!
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I was working on the stationery for Sten & Kant, an architectural identity project, and couldn’t decide between these two mockups. The designs are identical, but the camera angles create a completely different feel! Which one do you prefer? Feedback is always appreciated.
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Another taste test, this time for noso. I’ve been working on a couple of preloader animations, and this time the only thing changing is the logo animation. I genuinely can’t decide which one feels stronger. The feedback on my last post was super thoughtful and actually helped a lot, so I’m asking the community again: which one would you choose, 1 or 2? Feedback is always appreciated!
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For the Human by Design Challenge, I created Still Human Film Festival, a conceptual independent film festival exploring the emotions, gestures and imperfections technology can reproduce, but never fully understand. AI generated the raw material. Human judgment shaped the experience. I used Envato’s AI Gen to generate cinematic imagery, visual experiments and motion assets, then built the identity through my own art direction, typography, colour, composition and editing. The 2.39:1 cinematic frame became the core device, creating a flexible system for posters, social content and moving image. The most important work was not generating more. It was deciding what felt honest, what supported the concept and what needed to be removed. AI can accelerate the process. Taste, intention and judgment still give the work meaning. Thanks @Envato and @Contra for putting this challenge together!
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