Currently building out a Shopify migration where the brand is moving off a custom Wordpress stack. The decision tree most teams skip: which third-party integrations actually drive revenue, which ones are just sunk cost, and which can be replaced with a native Shopify app for less. The audit is the project.
Operator question for the room. When you scope a Framer or Webflow build for a brand that's still figuring out its voice, do you fix the copy first and design around it, or design the system and let the copy fall in later? I keep ending up halfway between, and the projects that go best are the ones where copy leads.
Notes from a Klaviyo audit this week. The biggest revenue gap wasn't the welcome flow or abandoned cart. It was post-purchase. Three emails over 30 days, no reorder logic, no education on the product. Existing customers are the cheapest growth lever and most ecom brands still treat them like a confirmation email.