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Currently building out a Shopify migration where the brand is moving off a custom Wordpress stack. The decision tree most teams skip: which third-party integrations actually drive revenue, which ones are just sunk cost, and which can be replaced with a native Shopify app for less. The audit is the project.
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Connect with clients, get discovered, and run your business 100% commission-free
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Shopify Performance Audit: Uncovering Revenue Leaks for US Pet Brand
I conducted a comprehensive technical audit for a US-based Shopify pet supply store. While the brand had strong SEO, my analysis revealed a critical Performance Score of 34.
The Problem: Heavy JavaScript execution and unoptimized liquid code were causing a 6+ second delay on mobile devices, leading to high cart abandonment.
The Solution: I provided a prioritized roadmap to optimize their asset delivery and fix 'ghost bugs' in the checkout flow. This audit is part of my signature Revenue & Performance service designed to stop sales from slipping through the cracks.
great work
My approach :
Headless Shopify Development • Shopify Plus • Custom Shopify Stores • Ecommerce Development • Shopify Theme Customization • Hydrogen & Headless Commerce • Conversion Rate Optimization (CRO) • Klaviyo Email Marketing • Shopify SEO • Landing Page Design • GemPages & PageFly • Performance Optimization • Mobile-First Design • API Integrations • UI/UX Design • Ecommerce Automation • Product Page Optimization • Subscription & Bundle Setup • Shopify Store Migration • Custom Liquid Coding • Figma to Shopify • Speed Optimization • Sales Funnel Development • Ecommerce Branding & Marketing
This is such a smooth and modern execution
What does a Shopify rebuild actually look like day to day?
Not just the final result. The real process behind every custom Liquid build 👇
01 Discovery call + scope lock
Multiple revision rounds on the Figma before a single line of code gets written. Scope creep starts here if you let it.
02 Theme decision — custom vs. base
Sometimes Dawn works. Sometimes the design is too complex. Knowing when to go full custom Liquid is the real skill.
03 Build sprint + async reviews
Weekly Loom updates to the client. No surprise reveals. Continuous feedback keeps revisions tight and the launch on schedule.
04 QA across devices + browsers
Mobile, tablet, desktop. Safari edge cases. The unglamorous work that separates a good build from a great one.
05 Go live ✅
Pixel-perfect match to Figma. A store that finally matches the brand vision and is built to convert.
The "just wrapped up" posts make it look easy. It never is.
What part of your Shopify builds takes the most time? Drop it below 👇
Super polished design, everything feels intentional.
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