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Notes from a Klaviyo audit this week. The biggest revenue gap wasn't the welcome flow or abandoned cart. It was post-purchase. Three emails over 30 days, no reorder logic, no education on the product. Existing customers are the cheapest growth lever and most ecom brands still treat them like a confirmation email.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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