Jazmine Farmer

There’s nothing better than when a concept feels like it could’ve come straight from your group chat, that’s when you know it’ll hit. 🤌🏾

For this beauty brand, I built the concept, script, and shot list around the everyday struggle of making your wash day last longer and the...

Sometimes the best strategy is showing how a product solves a problem instead of telling people it does.

For this home brand, I built the concept, script, and shot list around one simple truth: everyone’s been personally victimized by “easy assembly” furniture 😅 and the creator...

One of my fav parts of blending Creative Strategy w/ UGC is knowing how to script in a way that actually resonates

For this finance client, the goal was to make financial planning feel human + worth acting on

Here’s how I approached it ⤵️ 🪝 Triple hook to stop the scroll...