Jazmine Farmer
Scaling 7–8 Fig DTC Brands as a Creative & Social Strategist
New to Contra
Jazmine is ready for their next project!
There’s nothing better than when a concept feels like it could’ve come straight from your group chat, that’s when you know it’ll hit. 🤌🏾
For this beauty brand, I built the concept, script, and shot list around the everyday struggle of making your wash day last longer and the creator I sourced ABSOLUTELY nailed the delivery.
Here’s the breakdown ⤵️
🪝 “Put a finger down” hook to tap into a familiar TikTok trend
💭 Storytelling built around frustration → relief → transformation
✨ Product hero moment that actually shows results (no residue, no dryness)
💬 Social proof baked in through 5-star reviews
🎶 Clean transitions + upbeat pacing to keep it scroll-friendly
Proof that good creative doesn’t need over complication. 🙂↕️
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Sometimes the best strategy is showing how a product solves a problem instead of telling people it does.
For this home brand, I built the concept, script, and shot list around one simple truth: everyone’s been personally victimized by “easy assembly” furniture 😅 and the creator I sourced brought it to life perfectly.
Here’s how we turned that into a story worth watching ⤵️
🧠 Started with a conversational “be honest…” hook to instantly pull viewers in
🔩 Used humor + chaos (allen keys + leftover screws) to build empathy fast
⚙️ Introduced the hero: one-click, no-tools assembly aka the payoff moment
🌎 Layered in brand values like sustainability + design versatility
💬 Closed with social proof and a clean product reveal that earned the CTA
Strategic storytelling that feels human and converts. 🙇🏽♀️
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One of my fav parts of blending Creative Strategy w/ UGC is knowing how to script in a way that actually resonates
For this finance client, the goal was to make financial planning feel human + worth acting on
Here’s how I approached it ⤵️
🪝 Triple hook to stop the scroll (text, visual, verbal)
💰 Simplified the “money talk” so it felt clear, not overwhelming
☕️ Relatability Factor: iced lattes + eating out > vague “spending problems”
⭐️ Social Proof: TrustPilot reviews to back it up
🔚 Strong CTA, reinforced w/ on-screen text
🎶 Paired w/ music + pacing that kept the viewer engaged
Simple, but strategic 🙇🏽♀️
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