There’s nothing better than when a concept feels like it could’ve come straight from your group c...

There’s nothing better than when a concept feels like it could’ve come straight from your group c...There’s nothing better than when a concept feels like it could’ve come straight from your group c...

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Jazmine Farmer

• Oct 25

There’s nothing better than when a concept feels like it could’ve come straight from your group chat, that’s when you know it’ll hit. 🤌🏾

For this beauty brand, I built the concept, script, and shot list around the everyday struggle of making your wash day last longer and the creator I sourced ABSOLUTELY nailed the delivery.

Here’s the breakdown ⤵️ 🪝 “Put a finger down” hook to tap into a familiar TikTok trend 💭 Storytelling built around frustration → relief → transformation ✨ Product hero moment that actually shows results (no residue, no dryness) 💬 Social proof baked in through 5-star reviews 🎶 Clean transitions + upbeat pacing to keep it scroll-friendly

Proof that good creative doesn’t need over complication. 🙂‍↕️