One of my fav parts of blending Creative Strategy w/ UGC is knowing how to script in a way that actually resonates

For this finance client, the goal was to make financial planning feel human + worth acting on

Here’s how I approached it ⤵️ 🪝 Triple hook to stop the scroll (text, visual, verbal) 💰 Simplified the “money talk” so it felt clear, not overwhelming ☕️ Relatability Factor: iced lattes + eating out > vague “spending problems” ⭐️ Social Proof: TrustPilot reviews to back it up 🔚 Strong CTA, reinforced w/ on-screen text 🎶 Paired w/ music + pacing that kept the viewer engaged

Simple, but strategic 🙇🏽‍♀️