Sometimes the best strategy is showing how a product solves a problem instead of telling people it does.

For this home brand, I built the concept, script, and shot list around one simple truth: everyone’s been personally victimized by “easy assembly” furniture 😅 and the creator I sourced brought it to life perfectly.

Here’s how we turned that into a story worth watching ⤵️ 🧠 Started with a conversational “be honest…” hook to instantly pull viewers in 🔩 Used humor + chaos (allen keys + leftover screws) to build empathy fast ⚙️ Introduced the hero: one-click, no-tools assembly aka the payoff moment 🌎 Layered in brand values like sustainability + design versatility 💬 Closed with social proof and a clean product reveal that earned the CTA Strategic storytelling that feels human and converts. 🙇🏽‍♀️