Jaclyn Blute

Taste test time, ladies, gents, and the rest of us. 👀 It's a gaming brand now, with two ways to launch an inclusive community initiative in response to feedback from women and nonbinary folks playing their games:

Option A: "We're committed to making our community welcoming and...

What's a brand you think does inclusive marketing without making it feel like a campaign?

When a project needs direction but a starting point isn't clear, I ask clients this to help get the ball rolling. The answers can sometimes tell me more about their values than any brief!

Starting off the week with my broader AI rule for client content: I use it to think faster, not to write for me.

AI is genuinely useful for me when I'm mapping keyword clusters, stress-testing content structures, or sanity-checking whether a brief actually makes sense. That's...

Hey, Contra crew! 👋 I'm Jaclyn, a content strategist and SEO writer, and I've spent the last several years figuring out how to make data and storytelling work together instead of against each other.

Most of my work lives at the intersection of two things brands don't always...