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Jaclyn Blute
People-first content strategy backed by SEO & data
New to Contra
Jaclyn is ready for their next project!
June is Pride month, and the inclusive campaigns have already gone live. Rainbow products abound to show support and get a share of the LGBTQ dollar. But these communities, like all "outliers," recognize when a brand is being performative rather than sincere.
The brands that...
Every time production becomes dramatically easier, we assume more output equals more progress. That's also when meaning starts to wobble.
It happened in the 1890s when industrialization made decoration instantly replicable. Design elements were stacked up next to each other...
AI can smooth your edges without knowing which ones are deliberate.
Not enough people warn you about that pitfall — most are focused on hallucinated citations, dropped requirements, and strategy that fits the industry but misses audience context. Those are real problems too. But...
Taste test time, ladies, gents, and the rest of us. 👀 It's a gaming brand now, with two ways to launch an inclusive community initiative in response to feedback from women and nonbinary folks playing their games:
Option A: "We're committed to making our community welcoming and...
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What's a brand you think does inclusive marketing without making it feel like a campaign?
When a project needs direction but a starting point isn't clear, I ask clients this to help get the ball rolling. The answers can sometimes tell me more about their values than any brief!
