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Jaclyn Blute
People-first content strategy backed by SEO & data
New to Contra
Jaclyn is ready for their next project!
Every AI workflow needs someone officially responsible for catching it when it's wrong.
That sounds obvious, but that human oversight doesn't show up often enough in practice.
A March trial revealed that a government spreadsheet flagged an HVAC grant as a DEI initiative. The...
June is Pride month, and the inclusive campaigns have already gone live. Rainbow products abound to show support and get a share of the LGBTQ dollar. But these communities, like all "outliers," recognize when a brand is being performative rather than sincere.
The brands that...
Every time production becomes dramatically easier, we assume more output equals more progress. That's also when meaning starts to wobble.
It happened in the 1890s when industrialization made decoration instantly replicable. Design elements were stacked up next to each other...
When photography appeared, painters were convinced it would kill painting. Instead, it changed it. Impressionism didn't happen despite photography — it happened because artists were freed from the obligation to replicate reality exactly.
Technology didn't erase creativity. It...
Most audience research is extractive: Identify the segment. Determine its value. Craft the message. Measure the conversion. Ultimately, the community is a means to an end.
There's a different model — one that asks what a community actually needs, and where the genuine overlap is...
