Jaclyn Blute

Most audience research is extractive: Identify the segment. Determine its value. Craft the message. Measure the conversion. Ultimately, the community is a means to an end.

There's a different model — one that asks what a community actually needs, and where the genuine overlap is...

AI can smooth your edges without knowing which ones are deliberate.

Not enough people warn you about that pitfall — most are focused on hallucinated citations, dropped requirements, and strategy that fits the industry but misses audience context. Those are real problems too. But...

Taste test time, ladies, gents, and the rest of us. 👀 It's a gaming brand now, with two ways to launch an inclusive community initiative in response to feedback from women and nonbinary folks playing their games:

Option A: "We're committed to making our community welcoming and...

Maybe it's an unpopular opinion, but inclusive marketing isn't limited to a values statement. It's a process question too.

The brands that get it right aren't the ones with the best DEI copy. They're the ones where inclusion shows up in how decisions get made — who gets looped...