Jaclyn Blute

AI-generated logos fell into a legal gray zone. New guidance this year says they may not be copyrightable at all, and their look tends to shift every time you regenerate it — which is the opposite of what branding is meant to do.

A logo isn't just an image. It's a claim of...

Brands are starting to put trust signals up on the performance dashboard — clear AI-content labeling, privacy explanations, sustainability claims — tracked right alongside the clicks and conversion metrics that used to stand alone.

Plenty of reporting frameworks weren't built for...

The average Google search is 3 to 4 words. The average AI prompt is 23.

That difference is the whole search ballgame right now. AI crawlers are hitting sites thousands of times with almost no referral traffic to show for it, and the metric that used to define SEO success — clicks...

This year, a national holiday for handlooms is also a hackathon.

India's National Handloom Day usually centers weavers, sustainability, and centuries of textile craft. This year's observance folded in a tech-innovation track alongside it — heritage and modernization sharing the...