Jaclyn Blute

Every time production becomes dramatically easier, we assume more output equals more progress. That's also when meaning starts to wobble.

It happened in the 1890s when industrialization made decoration instantly replicable. Design elements were stacked up next to each other...

When photography appeared, painters were convinced it would kill painting. Instead, it changed it. Impressionism didn't happen despite photography — it happened because artists were freed from the obligation to replicate reality exactly.

Technology didn't erase creativity. It...

Most audience research is extractive: Identify the segment. Determine its value. Craft the message. Measure the conversion. Ultimately, the community is a means to an end.

There's a different model — one that asks what a community actually needs, and where the genuine overlap is...

AI can smooth your edges without knowing which ones are deliberate.

Not enough people warn you about that pitfall — most are focused on hallucinated citations, dropped requirements, and strategy that fits the industry but misses audience context. Those are real problems too. But...