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Jaclyn Blute
People-first content strategy backed by SEO & data
New to Contra
Jaclyn is ready for their next project!
Taste test time, ladies, gents, and the rest of us. 👀 It's a gaming brand now, with two ways to launch an inclusive community initiative in response to feedback from women and nonbinary folks playing their games:
Option A: "We're committed to making our community welcoming and...
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Maybe it's an unpopular opinion, but inclusive marketing isn't limited to a values statement. It's a process question too.
The brands that get it right aren't the ones with the best DEI copy. They're the ones where inclusion shows up in how decisions get made — who gets looped...
This started as a capstone project for my UC Davis SEO Specialization: Write an SEO strategy for a beauty brand trying to reach a niche audience.
It became: A full keyword strategy, audience analysis, and content roadmap built on six years of hands-on industry experience. Not an...
What's a brand you think does inclusive marketing without making it feel like a campaign?
When a project needs direction but a starting point isn't clear, I ask clients this to help get the ball rolling. The answers can sometimes tell me more about their values than any brief!
Starting off the week with my broader AI rule for client content: I use it to think faster, not to write for me.
AI is genuinely useful for me when I'm mapping keyword clusters, stress-testing content structures, or sanity-checking whether a brief actually makes sense. That's...
