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Jaclyn Blute
People-first content strategy backed by SEO & data
New to Contra
Jaclyn is ready for their next project!
A values commitment that softens under pressure was never reliable infrastructure. It was decoration.
This is a repeating concern, and one worth watching in the upcoming AI earnings week. Alphabet, IBM, and Intel are all reporting this week — and after years of massive AI capital...
Too many brand strategies are built around an audience that no longer reflects who's in the market.
That oversight isn't new. But the gap is widening — and brands that haven't noticed are paying for it in ways that don't always show up as a single line item. Stagnant engagement....
AI creative tools don't trend toward originality. They pull toward the average.
That's not an inherent flaw — it's how they work. These tools are trained on what already exists, often without the consent or compensation of the people who made it, which means the output AI...
A number can be accurate and still tell an incomplete story.
Tesla's FSD safety claim — stating that its vehicles drive more than seven times farther between crashes than average — made headlines this month when Reuters found those figures were self-produced and submitted to...
Knowing enough to catch AI errors is its own expertise.
On a current project, part of my responsibilities involves generating keywords for metadata search functionality in an industrial product database. The domain isn't mine. I don't have the technical background to build that...
