Maximizing Brand Originality in an AI-Dominated Content WorldMaximizing Brand Originality in an AI-Dominated Content World
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Jaclyn Blute
pro
• 6h
AI creative tools don't trend toward originality. They pull toward the average.
That's not an inherent flaw — it's how they work. These tools are trained on what already exists, often without the consent or compensation of the people who made it, which means the output AI generates can come with social tension and still leans toward "statistically acceptable" by default. It's recognizable and generally appealing. And increasingly, it's indistinguishable from everything else in your market.
The brands using AI-assisted content most effectively aren't treating it like a finish line. They're using it as a first draft or concept development — then adding something the prompt can't generate: their own data, a genuine stance, cultural specificity that belongs to them.
The edit is where the brand lives.
If your content could have been written by anyone, about anyone, for anyone — it probably was. The question worth asking before you publish isn't just if this is good. It's, "What does this say that's specific to us?"
That's the gap AI can't close for you. And right now, it's also the gap between brands people remember and brands people scroll past.
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