Ranks #1 for "resource allocation." Content refresh of outdated piece, integrated client's templates and CTA's while beating SERP in topical authority
Ranks #1 or page 1. A refresh of a middling-performing piece that elevated it to the top. Goes beyond "What is" content to provide much more helpful information
Ranks on page 1 of SERP or #1 for multiple keywords - a backlink magnet! A quick guide to U.S. labor laws for companies with remote employees.
Ranks #1 for "call out policy." A straightforward SEO-driven piece of content, aimed at business owners or managers that often deal with call outs.
Ranks #2 for "project scope examples" and #11 for "project scope." Revamped content refresh for a low-performing piece targeting a high-value keyword.
A thought leadership piece structured around Pilot's methodology and approach to remote compensation for distributed teams.
Ranks #8 for "aha moment." Results of a content refresh for Appcues, who wanted to own this keyword and topic cluster.
A thoughtful guide to hiring for diversity, with tips and guidance from an SME.
Tips and tricks for creating BI dashboards. Ranks #3 on search. I created custom graphics for this piece in line with company's brand.