I was the main content writer for Pilot while working at Animalz, and across a year plus of work together, we created many pieces of actionable, useful content that performed well on search -- this is one of them.

This article refreshes and revamps a piece that did “okay” on my client's blog, but not great. This one takes the concept of the original — titled "When does it make sense to open a local subsidiary?" — and targets a much higher value keyword (foreign subsidiary) with extra focus.

We provide a robust explanation of what a foreign subsidiary is and how it differs from a branch office. We cover five situations (up from three) where it makes sense to open a subsidiary and explain the benefits and challenges with each. Finally, we close with the idea that opening a subsidiary isn’t a one-size-fits-all solution when it comes to hiring and paying internationally — but Pilot can be.

“foreign subsidiary” / "foreign subsidiaries" (#5) formerly #1

“international subsidiaries” (#7) formerly #1

“what is a foreign subsidiary” / “what is foreign subsidiary” (#1)