This was a revamped refresh of an older, outdated resource. Working off of the brief provided by the client, I created a fresh new resource on everything that a project scope is, what it does, and how to create one. Speaking to the client’s ICP - agency project managers and decision-makers - we address their main pain points and offer resources in the form of best practices and ways that ClickUp can help.

Created a marketing agency-centered project scope example

Highlighted resources from ClickUp that could help the reader create their own project scope documents.

Added internal links to relevant blog posts, screenshots of product features, etc.

Optimized the copy for SEO in Clearscope with a grade of B+

Ranks #2 for "project scope examples"

Ranks #11 for target keyword, "project scope"

Ranks #15 for "project scope templates"