How to develop a call-out policy that reduces business impact
Hsing Tseng
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Posted Mar 4, 2023
Ranks #1 for "call out policy." A straightforward SEO-driven piece of content, aimed at business owners or managers that often deal with call outs.
Conducted SEO keyword research / SERP competitor analysis to create a piece from the employers' perspective specifically. The pieces existing on SERP at the time were written for the employee -- a clear content gap that we could fill.
Pitched Workforce as a solution to the problem, with appropriate CTAs.
Currently ranks #1 + featured snippet for "call out policy."