This was a revamped refresh of an older, outdated resource. Working off of the client’s brief, I created a comprehensive resource allocation guide that provides more helpful information and advice. Speaking to the client’s ICP - agency project managers and decision-makers - we address their main pain points and offer resources in the form of best practices and ways that ClickUp can help.

Ranks #1 for target keyword "resource allocation + featured snippet:

Ranks #3 for resource allocation templates

Ranks #4 for "what is resource allocation"

Ranks #6 for "resource allocation examples"

New, fun intro — Everyone loves pizza, right?

Reworked benefits section + H3s to address relevant keyword snippet questions

Supercharged the “what is” header

Organized best practices and “how to” sections into a more actionable list of steps for people looking to learn specifically how to manage resources and set client expectations

Inserted a creative marketing example of how to allocate resources according to our guide

Promoted two relevant ClickUp templates

Added natural in-line references to relevant ClickUp features that are less disruptive call-outs than current copy

Optimized in Clearscope for an A+ score, compared to the current copy’s score of B-. The score Clearscope recommends is A-