What is Resource Allocation? A Complete Guide | ClickUp
Hsing Tseng
This was a revamped refresh of an older, outdated resource. Working off of the client’s brief, I created a comprehensive resource allocation guide that provides more helpful information and advice. Speaking to the client’s ICP - agency project managers and decision-makers - we address their main pain points and offer resources in the form of best practices and ways that ClickUp can help.
Key results:
Ranks #1 for target keyword "resource allocation + featured snippet:
Reached #1 for the target keyword and captured the featured snippet, within a few months of publication.
Ranks #3 for resource allocation templates
Ranks #4 for "what is resource allocation"
Ranks #6 for "resource allocation examples"
Process highlights:
New, fun intro — Everyone loves pizza, right?
Reworked benefits section + H3s to address relevant keyword snippet questions
Supercharged the “what is” header
Organized best practices and “how to” sections into a more actionable list of steps for people looking to learn specifically how to manage resources and set client expectations
Inserted a creative marketing example of how to allocate resources according to our guide
Promoted two relevant ClickUp templates
Added natural in-line references to relevant ClickUp features that are less disruptive call-outs than current copy
Optimized in Clearscope for an A+ score, compared to the current copy’s score of B-. The score Clearscope recommends is A-
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Posted Mar 4, 2023
Ranks #1 for "resource allocation." Content refresh of outdated piece, integrated client's templates and CTA's while beating SERP in topical authority
