What key performance indicators (KPIs) should I establish with a freelance digital marketer to ensure project success?
Establishing clear KPIs is crucial to monitor the success of your digital marketing efforts. Consider setting up KPIs such as conversion rates, engagement rates, website traffic, or return on investment (ROI). These metrics will depend on your specific goals, whether they're lead generation, sales, or brand awareness.
How can I ensure alignment on project deliverables and timelines with a freelance digital marketer?
To ensure alignment, it is important to clearly define and document the project deliverables, timeline, and milestones from the onset. Regularly scheduled check-ins and updates can help maintain progress and address any potential issues proactively. Utilizing Contra’s project management tools can also streamline this process.
What steps should I take to prepare my brand assets and content before starting a digital marketing project?
Before starting the project, ensure that all necessary brand assets, such as logos, brand guidelines, and existing marketing materials, are organized and accessible. Additionally, define your target audience and specify any messaging requirements or brand tone. This preparation will facilitate a smoother onboarding process and help the marketer craft effective campaigns.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.