Interior Decorating NE - Lead Generating Campaign by Peter Alvarez

Interior Decorating NE - Lead Generating Campaign

Peter Alvarez

WordPress Developer

Digital Marketer

Email Marketer

Google Ads

Google Analytics

MailerLite

Project Overview

Interior Decorating NE, a business serving Connecticut, Rhode Island, and Massachusetts, sought a comprehensive digital marketing strategy to generate consistent leads, increase revenue, and establish a stronger online presence.

To address this, I designed and implemented a multi-faceted digital marketing campaign that included targeted Google Ads, email marketing, landing pages, and lead nurturing systems. The campaign focused on two key audience segments:

Real estate agents needing professional staging services.

Homeowners seeking interior decorating solutions.

Skills and Services Highlighted

Lead Generation Strategy: Built a sales funnel that combines targeted ads, email nurturing, and user-friendly booking processes.

Digital Advertising: Google Ads strategy, ad copywriting, and campaign management.

Email Marketing: Comprehensive email drip campaigns to nurture and convert leads.

Web Development: Designed mobile-friendly landing pages optimized for SEO and lead capture.

Performance Analysis: Continuous monitoring and optimization of campaigns to maximize ROI.

Deliverables and Execution

1. Sales Funnel Optimization

Developed a complete sales funnel from ad click to consultation booking.

Conducted ongoing monitoring and optimization to ensure high conversion rates.

2. Google Ads Campaign

Developed and launched outcome-driven ad campaigns targeting specific pain points for each audience.

Created compelling ad copy with clear calls-to-action, leading to dedicated landing pages.

Implemented performance tracking to monitor ROI and optimize campaigns.

3. Email Marketing System

Set up and configured a MailerLite email marketing account.

Designed a 7-day email drip campaign to nurture leads captured via landing pages.

Crafted engaging email content tailored to each audience group, providing value and encouraging consultation bookings.

4. Lead Generating Landing Pages

Designed and developed two dedicated landing pages, each tailored to its specific audience segment.

Integrated lead magnets to capture leads.

Embedded an online booking system for seamless lead-to-client conversion.

Landing Page for interior decorating services

Landing Page for professional home staging services

5. Lead Magnets

Created multiple lead magnets to build an email list and provide valuable content to potential clients.

Examples included color palette guides, open house checklist, and staging tips for homeowners.

Lead magnet for interior decorating services to encourage email signups that trigger a 7-day email drip campaign

Lead magnet for home staging services to encourage email signups that trigger a 7-day email drip campaign

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Posted Dec 31, 2024

Google Ads campaign paired with segmented landing pages, lead magnets and 7-day email drip campaign to generate & nurture leads for an interior decorator.

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