Interior Decorating NE - Lead Generating Campaign
Peter Alvarez
Project Overview
Interior Decorating NE, a business serving Connecticut, Rhode Island, and Massachusetts, sought a comprehensive digital marketing strategy to generate consistent leads, increase revenue, and establish a stronger online presence.
To address this, I designed and implemented a multi-faceted digital marketing campaign that included targeted Google Ads, email marketing, landing pages, and lead nurturing systems. The campaign focused on two key audience segments:
Real estate agents needing professional staging services.
Homeowners seeking interior decorating solutions.
Skills and Services Highlighted
Lead Generation Strategy: Built a sales funnel that combines targeted ads, email nurturing, and user-friendly booking processes.
Digital Advertising: Google Ads strategy, ad copywriting, and campaign management.
Email Marketing: Comprehensive email drip campaigns to nurture and convert leads.
Web Development: Designed mobile-friendly landing pages optimized for SEO and lead capture.
Performance Analysis: Continuous monitoring and optimization of campaigns to maximize ROI.
Deliverables and Execution
1. Sales Funnel Optimization
Developed a complete sales funnel from ad click to consultation booking.
Conducted ongoing monitoring and optimization to ensure high conversion rates.
2. Google Ads Campaign
Developed and launched outcome-driven ad campaigns targeting specific pain points for each audience.
Created compelling ad copy with clear calls-to-action, leading to dedicated landing pages.
Implemented performance tracking to monitor ROI and optimize campaigns.
3. Email Marketing System
Set up and configured a MailerLite email marketing account.
Designed a 7-day email drip campaign to nurture leads captured via landing pages.
Crafted engaging email content tailored to each audience group, providing value and encouraging consultation bookings.
4. Lead Generating Landing Pages
Designed and developed two dedicated landing pages, each tailored to its specific audience segment.
Integrated lead magnets to capture leads.
Embedded an online booking system for seamless lead-to-client conversion.
Landing Page for interior decorating services
Landing Page for professional home staging services
5. Lead Magnets
Created multiple lead magnets to build an email list and provide valuable content to potential clients.
Examples included color palette guides, open house checklist, and staging tips for homeowners.
Lead magnet for interior decorating services to encourage email signups that trigger a 7-day email drip campaign
Lead magnet for home staging services to encourage email signups that trigger a 7-day email drip campaign
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Posted Dec 31, 2024
Google Ads campaign paired with segmented landing pages, lead magnets and 7-day email drip campaign to generate & nurture leads for an interior decorator.
