The Ask

Dream Local Digital approached me with a challenge: to create two high-performing landing pages that could effectively promote their self-study marketing course while strengthening their brand authority. They needed pages that combined clear messaging, user-friendly design, and conversion-focused content to guide potential customers seamlessly through their sales funnel.

After completing these two landing pages, Dream Local hired me to write their monthly blogs. From 2022-2025, I’ve partnered with Dream Local Digital to craft three high-quality, SEO-focused monthly blogs designed to boost traffic and engagement.

This work has delivered outstanding results: organic website traffic increased by 278.86%, organic social traffic surged by 600.79%, and traffic acquisition via the blog page grew by 216.67%. Five of the website’s top 20 traffic-driving pages are blog posts, and seven of the top 10 highest-ranking keywords are tied directly to this content.

I took the lead on crafting conversion-focused copy and collaborating with their team to ensure the design and messaging aligned with their goals. My expertise in landing page strategy was central to delivering pages that weren’t just functional but highly persuasive.

Landing Pages: I developed clear, engaging, and action-oriented content tailored to their target audience, ensuring the message resonated and inspired confidence in their course offering.

Three Articles Per Month 2022-2025: By blending strategic SEO techniques with engaging, audience-focused writing, I’ve helped establish their blog as a powerful tool for growth and visibility.

User Journey Optimization: Each page was strategically laid out to create a smooth user flow, removing barriers and guiding visitors step-by-step toward the call to action.

Brand Alignment: The tone and voice of the content reinforced Dream Local Digital’s authority and credibility in the marketing space, ensuring trust and reliability.

I collected the following results from Dream Local Digital; these stats were collected by the Lead Marketing Manager, Kasey Ahlquist, and the Digital Marketing Manager, Kaye Nisbet.

"Since you started writing blog posts for us...

Organic traffic to our website increased by 278.86%

Organic social traffic to our website increased by 600.79% (We use blog content for social media posts frequently)

Traffic acquisition to our website via the blog page has increased 216.67%

5 of the top 20 traffic-grabbing pages of our website are individual blog posts

7 of our 10 highest-ranking keywords are tied to individual blog posts"