What past experience should I look for in a freelance brand strategist?
Seek freelancers with experience in developing brand strategies. Look for evidence of successful projects with previous clients, especially in your industry or similar fields. Experience working with businesses in Stockholm County can provide insights into local markets.
How can I ensure the brand strategist's style aligns with my company?
Review their portfolio to understand their creative style and approach to branding. Ensure their previous work reflects an understanding of your industry. Consider asking for references or case studies from clients in similar fields.
What should I include in the project brief for a brand strategist?
Detail your brand's mission, vision, and target audience. List specific objectives for the brand strategy, such as raising awareness or improving image. Be clear about your expectations, timeline, and desired deliverables.
How can I determine the brand strategist's approach to deliverables?
Discuss the steps they recommend from research to strategy development. Ask them to outline key deliverables, like brand guidelines or messaging frameworks. This helps ensure their methods align with your business goals.
Are there important skills I should look for specific to Stockholm County?
Knowledge of the local culture, trends, and consumer behavior in Stockholm County can be vital. Familiarity with regional competitors and market dynamics is valuable. Bilingual skills in Swedish and English might be beneficial for broader outreach.
How can I assess the brand strategist's ability to adapt to my market?
Look for evidence of flexibility in their previous projects. Successful adaptation to varied industries or markets is a good sign. Interviews can help gauge their enthusiasm and readiness to learn about your market specifics.
What communication practices should I establish at the project's start?
Set expectations for regular updates and preferred communication channels. Agree on milestone check-ins to evaluate progress and make adjustments. Clear communication leads to successful collaboration and a brand strategy that meets your needs.
Does the brand strategist understand Stockholm County's business environment?
Ask them about their knowledge of Stockholm’s business and cultural landscape. Their awareness of local market trends can enhance strategy formulation. Prior success in the area could indicate their capability.
How can I assure the freelancer aligns with my brand's core values?
Assess if the strategist's philosophy aligns with your brand's core values. Review their approach to ensure it matches your company’s ethics and vision. An aligned strategist will create a more authentic and resonant brand.
What should I confirm about the strategist's availability for my project?
Check their current workload and availability to ensure they can meet your deadlines. Confirm their ability to allocate sufficient time to focus on your project. This ensures the delivery of a thorough and well-considered brand strategy.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
