Populum was in need of restructuring their design system and to redesign landing pages and in extension their main website.

Anton Ekengren in collaboration with the marketing agency Business Reflex workshopped a fresh new way to work with their visual identity while maintaining the core essence of the brand.

Apart from landing pages & web design, new marketing collateral such as e-books for retargeting campaigns and baseline ad-sets for always on campaigns were created.

Populums visual identity had been scattered and overlooked for quiet a while, and the design system lacked suitable systematic semantics for scaleable use. A lot of brand assets had been lost and repurposed in various raster formats. My role was to give new life into the brand, and flesh out the visual identity to be scalable for a growing product and brand.

UI documentation

Provide Assets

Web design

UI design

Brand touch-up

Research