Website redesign and visual design for SaaS company

Meetric needed to elevate its graphic profile and redesign its website to focus more on clarifying its unique offering and converting visitors.

Anton Ekengren, in collaboration with the marketing agency Business Reflex, worked closely with Meetric in workshops to define their offering from a UX and visual perspective, as well as to develop a website that emphasized usability and education. With the new style, marketing materials for e-books and SoMe campaigns were created.

Meetric needed a design system for both product and marketing that could be flexible and used for both product development and marketing assets. A lot of brand assets had to be created to meet the criteria. Anton Ekengren was hired to redesign the website, and to create a design system that was scalable for a growing product and brand. The end result was a very happy client, great teamwork and a fresh look!