Positioning, Portfolio and Brand Strategy
Linus Albertsson Engman
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Posted Feb 27, 2024
Research and brand portfolio development for the apparel brand KappAhl together with Lynxeye. Market research was primary and included field study, segmentation
Research and brand portfolio development for the apparel brand KappAhl together with Lynxeye. Market research was primary and included field study, segmentation, positioning, style recommendation and brand purpose statement.