Positioning, Portfolio and Brand Strategy

Linus Albertsson Engman

Research and brand portfolio development for the apparel brand KappAhl together with Lynxeye. Market research was primary and included field study, segmentation, positioning, style recommendation and brand purpose statement.
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Posted Feb 27, 2024

Research and brand portfolio development for the apparel brand KappAhl together with Lynxeye. Market research was primary and included field study, segmentation

GTM for a new niched t-shirt brand
GTM for a new niched t-shirt brand
Data-Driven Market Research Strategy for a niche restaurant
Data-Driven Market Research Strategy for a niche restaurant