I had the pleasure of rebranding Ari Vigueras, an inspiring coach and trainer whose energy, authenticity, and innovative mindset guided the whole process. The goal was to design a visual identity that reflects her vibrant personality and deep human values.
Located within Espacio Márgenes, a vibrant cultural hub in Granada, Tilín needed a visual identity that reflected its soul — warm, creative, and full of life.
I didn’t want to just design a logo; I wanted to understand the story behind it. Listening to their team's energy and...