DAUXA isn’t just a consultancy or training company — it’s a team that blends expertise, humanity,...DAUXA isn’t just a consultancy or training company — it’s a team that blends expertise, humanity,...
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Hellen Kardenas
• Nov 7
DAUXA isn’t just a consultancy or training company — it’s a team that blends expertise, humanity, & humor in everything they do.
The challenge was to create a brand identity that reflected their analytical mind, approachable attitude, and genuine warmth. The concept of equalization became the foundation — a metaphor for how DAUXA fine-tunes every element to bring out the best in people and organizations.
From there, I built a visual system that balances structure with emotion, and precision with personality.
DAUXA helps companies create healthy, inspiring work environments where people feel motivated to grow. My goal was to translate that spirit into a visual identity that feels authentic & memorable.
Completed work
Brand DesignArt DirectionAdobe InDesignVisual DesignAdobe PhotoshopAdobe Illustrator
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