I had the pleasure of rebranding Ari Vigueras, an inspiring coach and trainer whose energy, authe...I had the pleasure of rebranding Ari Vigueras, an inspiring coach and trainer whose energy, authe...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Hellen's avatar
Hellen Kardenas
• Nov 7
I had the pleasure of rebranding Ari Vigueras, an inspiring coach and trainer whose energy, authenticity, and innovative mindset guided the whole process. The goal was to design a visual identity that reflects her vibrant personality and deep human values.
The logo combines simplicity and modernity through clean geometric lines — a symbol of trust, balance, and forward thinking. The color palette blends warmth and professionalism: Cream White for honesty, Mustard Yellow for creativity, Charcoal Gray for stability, and Petrol Blue for innovation.
The pattern, derived from Ari’s personal signature, brings her unique essence into the brand. It’s dynamic yet structured, much like her coaching style. Custom icons complete the system, visually representing her key services with clarity and cohesion.
branddesignerrebrandingartdirector
Post image
Post image
Post image
Post image
Nirmit's avatar
Nirmit Rana
pro
• Nov 7
@Hellen Kardenas Really like the scribbled pattern
Hellen's avatar
Hellen Kardenas
• Nov 7
@Nirmit Rana Thanks a lot! The pattern comes from the actual signature of the client.
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started