I had the pleasure of rebranding Ari Vigueras, an inspiring coach and trainer whose energy, authenticity, and innovative mindset guided the whole process. The goal was to design a visual identity that reflects her vibrant personality and deep human values.

The logo combines simplicity and modernity through clean geometric lines — a symbol of trust, balance, and forward thinking. The color palette blends warmth and professionalism: Cream White for honesty, Mustard Yellow for creativity, Charcoal Gray for stability, and Petrol Blue for innovation.

The pattern, derived from Ari’s personal signature, brings her unique essence into the brand. It’s dynamic yet structured, much like her coaching style. Custom icons complete the system, visually representing her key services with clarity and cohesion.