Pedro Lopes

Meet Pedro

Followed by Kraig M, Révolté , and Nicolas P

29 following21 followers

The work that remains when trends fade.

WHO
Griffo™ is a brand identity studio, run by one creative director from first call to final file. Operating since 2010: 16 years in practice, 300+ identities delivered, clients across 8 countries.

WHO IT SERVES
Griffo™ works with founders and CMOs at tech companies of 5 to 50 people: fintechs, SaaS products, and MVPs entering or scaling in the Netherlands, Sweden, the UAE, and Brazil.

HOW IT WORKS
Every engagement is async-first, structured through Notion, with scope, timeline, and revision count fixed before the first invoice. Three fixed engagements:

Sprint, 2 weeks, from $1,500.
Logo and one variation, color system, type hierarchy, a 3 to 5 page brand card, source files, 2 rounds of revision.

System, 4 weeks, from $3,500.
Full logo system, expanded color architecture, typography, supporting elements, 15 to 25 page guidelines, core applications, an asset library, 3 rounds of revision.

Authority, 6 weeks, from $6,500.
Strategy workshop, positioning document, complete identity system, 30 to 50 page guidelines, application suite, one editorial piece, 30 days of support after delivery.

WHY THE STRUCTURE
Precision comes from constraint, not improvisation. Every package ships with scope and deliverables agreed in writing before work starts, so what arrives at the end was never a surprise.

NEXT STEP
Book a 20-minute intro to review scope and fit before any commitment: cal.com/griffo/intro