Pedro Lopes

Meet Pedro

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Brand identity, engineered with surgical precision.

I'm Pedro Lopes, founder of Griffo™, a brand identity studio building systems for companies that lead. 16+ years in the craft, 300+ projects shipped, clients across 8 countries.

Griffo™ works the way engineers work: research first, system always. Every element (logotype, color architecture, typography, guidelines) is built to scale across product, pitch deck and website without drifting.

Built for founders and CMOs of tech startups, from MVPs and fintechs to SaaS products entering global markets. The process is async-first via Notion: structured briefings, documented decisions, no timezone gaps between Europe, the Gulf and the Americas.

Three packages. Fixed scope, fixed timeline:

• Sprint, from $1,500: identity essentials in 2 weeks
• System, from $3,500: complete identity system in 4 weeks
• Authority, from $6,500: strategy workshop, full identity and one editorial piece in 6 weeks

The work that remains when trends fade.

griffo.studio · hello@griffo.studio · cal.com/griffo/intro