Finna Lasa

This practice project focused on auditing the customer journey of a service-based interior design business. I reviewed the website and existing email experience to identify opportunities to create a clearer and more consistent customer journey.

My work included: - Website and...

Overview This portfolio project showcases the creation of a landing page and welcome email flow for a fictional interior design business using MailerLite. The goal was to build an email marketing system that captures leads and welcomes new subscribers with a consistent brand...

Overview This project was completed as part of a supervised client program for The Authentic Astrologer, a service-based business offering astrology readings. The objective was to improve email marketing strategy and increase reading bookings through audience segmentation and...