Finna Lasa
Email Marketing & Customer Journey Specialist
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I created an email campaign strategy for The Authentic Astrologer to promote 1:1 reading bookings.
The campaign focused on the client's Midheaven (MC) topic and connected the email content to the client's main offer.
The strategy included:
• Campaign goal and audience
• Email messaging and structure
• Content flow
• CTA strategy
• Recommendations to guide readers toward booking a reading
The goal was to create a clear path from learning about the topic to taking action.
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This practice project focused on auditing the customer journey of a service-based interior design business. I reviewed the website and existing email experience to identify opportunities to create a clearer and more consistent customer journey.
My work included:
- Website and customer journey review
- Email marketing audit
- Identifying gaps and opportunities
- Strategic recommendations to improve the customer experience
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Overview
This portfolio project showcases the creation of a landing page and welcome email flow for a fictional interior design business using MailerLite. The goal was to build an email marketing system that captures leads and welcomes new subscribers with a consistent brand experience.
My Role
- Designed a responsive landing page
- Created a newsletter signup experience
- Built a welcome email sequence
- Set up email automation in MailerLite
Deliverables
✓ Landing Page
✓ Welcome Email
✓ Email Automation
✓ Subscriber Journey
Tools
MailerLite
Canva
Google Docs
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Overview
This project was completed as part of a supervised client program for The Authentic Astrologer, a service-based business offering astrology readings. The objective was to improve email marketing strategy and increase reading bookings through audience segmentation and customer journey planning.
My Approach
I analyzed the existing email marketing efforts and developed a strategy focused on:
• Audience segmentation based on subscriber engagement
• Welcome email flow recommendations
• Campaign strategy to encourage reading bookings
• Customer journey planning to nurture subscribers
Deliverables
✓ Email segmentation strategy
✓ Welcome flow recommendations
✓ Campaign planning
✓ Customer journey mapping
✓ Strategic recommendations
Tools
Canva • Google Slides • Google Docs
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