Overview This project was completed as

Overview This project was completed as part of a supervised client program for The Authentic Astrologer, a service-based business offering astrology readings. The objective was to improve email marketing strategy and increase reading bookings through audience segmentation and customer journey planning.

My Approach I analyzed the existing email marketing efforts and developed a strategy focused on: • Audience segmentation based on subscriber engagement • Welcome email flow recommendations • Campaign strategy to encourage reading bookings • Customer journey planning to nurture subscribers Deliverables ✓ Email segmentation strategy ✓ Welcome flow recommendations ✓ Campaign planning ✓ Customer journey mapping ✓ Strategic recommendations

Tools Canva • Google Slides • Google Docs