Finna Lasa
Email Marketing & Customer Journey Specialist
New to Contra
Finna is ready for their next project!
I created an email campaign strategy for The Authentic Astrologer to promote 1:1 reading bookings.
The campaign focused on the client's Midheaven (MC) topic and connected the email content to the client's main offer.
The strategy included:
• Campaign goal and audience
• Email...
This practice project focused on auditing the customer journey of a service-based interior design business. I reviewed the website and existing email experience to identify opportunities to create a clearer and more consistent customer journey.
My work included:
- Website and...
Overview
This portfolio project showcases the creation of a landing page and welcome email flow for a fictional interior design business using MailerLite. The goal was to build an email marketing system that captures leads and welcomes new subscribers with a consistent brand...
Overview
This project was completed as part of a supervised client program for The Authentic Astrologer, a service-based business offering astrology readings. The objective was to improve email marketing strategy and increase reading bookings through audience segmentation and...
