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Overview
This project was completed as part of a supervised client program for The Authentic Astrologer, a service-based business offering astrology readings. The objective was to improve email marketing strategy and increase reading bookings through audience segmentation and customer journey planning.
My Approach
I analyzed the existing email marketing efforts and developed a strategy focused on:
• Audience segmentation based on subscriber engagement
• Welcome email flow recommendations
• Campaign strategy to encourage reading bookings
• Customer journey planning to nurture subscribers
Deliverables
✓ Email segmentation strategy
✓ Welcome flow recommendations
✓ Campaign planning
✓ Customer journey mapping
✓ Strategic recommendations
Tools
Canva • Google Slides • Google Docs
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Sometimes your entire marketing strategy can fit on one sign.
LIQUOR.
WEED.
BEER.
ICE.
😂 Message received.
I passed this billboard and had to take a picture because, as ridiculous as it looks, there’s actually a pretty good business lesson hiding in it.
This business probably doesn’t need a 14-step nurture sequence explaining what they sell.
They don’t need an AI chatbot educating customers about their value proposition.
They may not need an elaborate content strategy or a beautifully engineered sales funnel.
They need people driving by to know:
“Yep. We have that.”
And apparently they decided subtlety was optional.
But here’s the important part:
That strategy works for their business.
It probably wouldn’t work for yours.
A local convenience-driven retailer, a roofing company, a consultant, a SaaS company, an e-commerce brand, and a $20,000 B2B service should not have the same marketing system.
Yet businesses constantly get sold the same formula:
“Post more content.”
“Run Facebook ads.”
“Build a funnel.”
“Add AI.”
“Automate everything.”
Maybe.
Or maybe you just need a giant sign that says WEED.
The point is that good marketing starts by understanding how your customer actually buys.
Where do they discover you?
What makes them stop?
What information do they need before they trust you?
How long does the decision take?
And what friction exists between “I’m interested” and “take my money”?
Build the system around those answers—not around whatever marketing tactic happens to be trending this month.
Sometimes the right solution is a sophisticated combination of websites, CRM, automation, AI, content, lead nurturing, and analytics.
Sometimes it’s four words on a billboard.
Knowing the difference is the strategy.
And whoever designed this one?
They definitely understood the assignment. 😂
What’s the simplest marketing strategy you’ve ever seen that actually worked?
this is brilliant, lmaooo. if it works, it works!