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Overview
This project was completed as part of a supervised client program for The Authentic Astrologer, a service-based business offering astrology readings. The objective was to improve email marketing strategy and increase reading bookings through audience segmentation and customer journey planning.
My Approach
I analyzed the existing email marketing efforts and developed a strategy focused on:
• Audience segmentation based on subscriber engagement
• Welcome email flow recommendations
• Campaign strategy to encourage reading bookings
• Customer journey planning to nurture subscribers
Deliverables
✓ Email segmentation strategy
✓ Welcome flow recommendations
✓ Campaign planning
✓ Customer journey mapping
✓ Strategic recommendations
Tools
Canva • Google Slides • Google Docs
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Challenges
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