Fidel Komolafe

I recently redesigned @based mobile navigation to show how strategic designs can improve shopping experience and conversion rate.A few changes I explored:

Added a "Find My Routine" CTA to help first-time visitors discover the right products.

Surfaced Best Sellers to guide shoppers...

I recently redesigned @based mobile navigation to show how strategic designs can improve shopping experience and conversion rate.A few changes I explored:

Added a "Find My Routine" CTA to help first-time visitors discover the right products.

Surfaced Best Sellers to guide shoppers...

Quick A/B test for this hero section redesign for Aventura Swimwear.

Here, I focus on highlighting what's unique to the brand above the fold.

Which variation do you think is better? The original design is also attached.

Throwback to one of my favorite identity projects: Šelarah Beauty.

This was an end-to-end process involving identity, packaging, social media, and motion design. The highlight was the subtle logo reveals, product micro-interactions, and teasers. ✨ Available for select branding...