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Throwback to one of my favorite identity projects: Šelarah Beauty.
This was an end-to-end process involving identity, packaging, social media, and motion design.
The highlight was the subtle logo reveals, product micro-interactions, and teasers.
✨ Available for select branding and identity projects. Let’s build something together!
#Branding #IdentityDesign #PackagingDesign #MotionDesign #GraphicDesign
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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Happy to share some highlights from the UnitedAi brand identity system.
The project’s heart lies in its dynamic energy. I focused on developing a comprehensive visual ecosystem: from a custom typographic system to high-impact digital layouts that work seamlessly for a mobile-first user experience.
My goal was to represent the concept of "personalized progress" through a vibrant color system and sleek, tech-forward aesthetics.
Would love to hear your thoughts on this approach!
identitydesignfreelancerlifelogodesignBrand DesignBrand StrategyLogo DesignAdobe After EffectsAdobe IllustratorFigma
Building a Premium Identity: Using Minimalist Visual Storytelling to Drive Luxury Positioning for Apamiam Face Cream.
The Challenge: The client struggled to differentiate their face cream in a saturated market. The brand felt "generic," leading to poor organic engagement and low premium-pricing acceptance.
The Strategy: I repositioned the brand as a "lifestyle essential" rather than just skincare. Using my experience in minimalist design, I created a sophisticated, cohesive visual language that highlighted the tactile, sensory experience of the product.
Hey Seth
Cloud is a community-led cannabis brand built around inclusion, culture and education. They wanted an identity that felt bold and welcoming with loads of personality, but still trustworthy enough for something you're actually putting in your body.
That balance was the tricky bit. We didn't want it to feel too clinical, but it couldn't tip into novelty either.
So we leaned into big, confident type and a soft cloud world to give it warmth, then grounded everything with navy and clean layouts to keep it feeling grown up. The bright palette does the heavy lifting on the fun, community side.
It runs right across the range too, from tinctures to drinks to flower, so it always reads as Cloud no matter which product you pick up.
Brand identity, packaging and art direction.
nice work~
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