I recently redesigned @based mobile navigation to show how strategic designs can improve shopping...I recently redesigned @based mobile navigation to show how strategic designs can improve shopping...
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I recently redesigned @based mobile navigation to show how strategic designs can improve shopping experience and conversion rate.A few changes I explored:
Added a "Find My Routine" CTA to help first-time visitors discover the right products.
Surfaced Best Sellers to guide shoppers toward popular choices.
Added trust-building links to reduce purchase hesitation.
Introduced product thumbnails to improve scanability and navigation.
Small UX decisions like these can have a big impact on click-through rates, product discovery, and ultimately, conversions.
Sometimes the highest-impact design work isn't creating something new. It's removing friction from what already exists.
Hotel details screen for a booking app I’ve been designing.
Focused on clear information hierarchy, visual comfort, and helping users make quick booking decisions.
Excited to start sharing my work here 🚀
Refreshing my portfolio and revisiting one of my favorite projects from 2025 🧡💙
Bilsoft has made accounting software for over 20 years, and 100,000+ businesses use it every day. When we started, the trust was there, but the brand had grown piece by piece until it looked like several different companies.
The tricky part was a tension most fintech brands face. The software has to feel precise and serious, but the people using it are small business owners who just want things to be simple. So I drew the wordmark on a strict grid and softened every corner. The name does the rest: “Bil” means knowing, “Soft” means steady. Then I built it into a system the team could use without a designer in the room.
While putting the case study together, I added something new: a motion piece where the logo builds itself letter by letter.
Curious how others here handle this: when a client’s product is serious but their users want simple, which way do you lean? 👇
HATAKE - AR/VR Website Design
An immersive digital world where cutting edge technology meets striking 3D visuals and a sleek, contemporary aesthetic.
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