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I recently redesigned @based mobile navigation to show how strategic designs can improve shopping experience and conversion rate.A few changes I explored:
Added a "Find My Routine" CTA to help first-time visitors discover the right products.
Surfaced Best Sellers to guide shoppers toward popular choices.
Added trust-building links to reduce purchase hesitation.
Introduced product thumbnails to improve scanability and navigation.
Small UX decisions like these can have a big impact on click-through rates, product discovery, and ultimately, conversions.
Sometimes the highest-impact design work isn't creating something new. It's removing friction from what already exists.
What would you have optimized differently?
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Just found it! Who said design should be only for clients! I remember I had so much fun making these cards 🤩
Lovely gradients!
One of the best designs have seen so far today
Introducing KEEPS: A Digital Home for Physical Memories
KEEPS is a mobile app designed to preserve the physical objects that carry our memories.
While most memory apps are built around photos, KEEPS is built around everything else.
Concert tickets, boarding passes, receipts, handwritten notes, invitations, conference badges, and other small objects that people often keep long after their practical purpose has ended.
The idea came from a simple observation: many of us keep these items because they represent experiences, relationships, milestones, and moments we don’t want to forget. Over time, they become scattered across drawers, wallets, books, and boxes, making them difficult to revisit and easy to lose.
KEEPS transforms these physical keepsakes into digital artifacts.
Users can scan real objects, remove backgrounds, add contextual information such as location, date, people, and personal notes, and organize them into custom collections. Artifacts can also be created from templates, allowing users to recreate memories that no longer exist physically.
The prototype includes onboarding, collections, artifact detail pages, discovery flows, creation flows, profile experiences, and a connected navigation system that allows users to move through their archive naturally.
Rather than generating the entire product in a single prompt, I used Flowstep as a design engineering tool.
I started with a visual direction created in Figma, including custom illustrations, typography, layout systems, and the overall structure.
From there, I rebuilt the product inside Flowstep screen by screen, using detailed prompts to define hierarchy, spacing, interactions, navigation patterns, and user flows.
Each screen became the foundation for the next. Existing components were reused, refined, and expanded to create a cohesive design system across the entire application. The process was highly iterative: generating, reviewing, refining, and rebuilding until the product felt consistent both visually and functionally.
The result is not simply a collection of screens, but a connected prototype with clear user journeys, interaction logic, and product intent.
KEEPS is built around a simple belief:
The smallest objects often carry the biggest memories.
Flowstep file link: https://app.flowstep.ai/file?activeFileId=cb23715a-64af-4fb6-822a-c789fb99b461
The walkthrough, screen recording of the prototype working in Flowstep, my custom illustrations, and the screens designed in Flowstep are included below.
Love this!